growth mindset

Ever feel like you’re trapped in a never-ending cycle of restriction, only to end up elbow-deep in a pizza by Friday night? Whether it’s eating at night or going way too hard on a “1200 calories” plan, we’ve all been there.

The problem?

It’s that classic binge-restrict cycle. You start out with the best intentions, cutting out carbs, and focusing on diet and nutrition like it’s your new full-time job, but by the end of the week, you’re starving and losing control.

All that hard work feels wasted, and you’re back to square one.

I get it—it feels impossible to keep that healthy weight when you’re caught in this cycle.

But here’s the thing—it’s not just about willpower, and it’s not your fault. Weight loss psychology is a tricky business, but I’ve been there and come out the other side.

I know exactly what it’s like to try losing 50 pounds or more, thinking “this time will be different,” only to face those same struggles again. But guess what?

You can do this.

Breaking the binge-restrict cycle for good is possible.

No more crash dieting, no more feeling guilty about eating at night or swearing off all the foods you love.

So, in this post, I’ll discuss:

• Why the binge-restrict cycle happens (and why it’s so common)
• Key weight loss psychology principles to break free from it
• Practical losing weight tips to rebuild a balanced relationship with food
• How to enjoy food without feeling guilty (yes, even carbs!)
• Essential mindset shifts
• Real-life strategies I used to kick the cycle and start losing weight the healthy way

Breaking this cycle doesn’t mean swearing off your favourite foods or going on extreme diets. You can eat more than 1200 calories a day, and stop following the latest diet & exercise trends.

It means finding balance, enjoying life without obsession, and embracing healthy weight management, not punishment.

Let’s get into it.

Why the Binge-Restrict Cycle is a Total Nightmare

Let’s face it—diets that promise to help you lose belly fat or drop weight fast often just lead to burnout. When you restrict too much, you start craving everything you’ve cut out.

This cycle isn’t just a physical one; it’s a weight loss psychology trap that keeps you swinging between deprivation and overindulgence.

Before you know it, you’re knee-deep in biscuits and crisps at 2 a.m., wondering why it’s happening again.

I’ve been there.

At one point, I thought 100% clean eating was the way to go—strict and no room for error. I followed every bit of advice out there about diet and nutrition, swearing off anything remotely indulgent.

But what happened?

Every time I restricted for too long, I’d end up caving and eating a whole large pizza in one sitting.

The guilt? Oh, it was real. That’s the downside of those so-called “losing weight tips” that focus solely on restriction, ignoring weight loss psychology.

If you find yourself stuck in the perfectionism trap, this deep dive into all-or-nothing thinking will help you break free and find balance.

How I Broke the Cycle

One day, I realised I wasn’t happy with the constant battle. I wasn’t living; I was just bouncing between restriction and binging.

That’s when I decided to stop aiming for perfection and start focusing on balance.

I allowed myself to enjoy food—yes, even carbs—and the world didn’t end!

Instead of focusing on “bad” vs. “good” foods, I embraced moderation. And trust me, life got a whole lot better.

I stopped obsessing over losing weight and started focusing on how I felt.

I realised that food is just food, and finding the right nutrition plan was more important than rigid diets. This shift in weight loss psychology was a game-changer.

10 Powerful Mindset Shifts to Break the Cycle for Good

Alright, let’s talk mindset. Breaking the binge-restrict cycle isn’t just about what you’re eating; it’s about who you believe you are and how you approach the entire journey.

So, let’s dive into some key shifts that’ll help you break free from that exhausting cycle for good, using weight loss psychology principles to guide you.

Identity and Self-Image

Who do you believe you are? Your identity plays a massive role in your actions. If you keep telling yourself, “I’m someone who struggles with losing weight,” guess what?

You’ll subconsciously make choices that reinforce that belief—like reaching for the biscuits after a stressful day.

Shift your mindset. Instead, start seeing yourself as a person who takes care of your body, enjoys healthy habits, and makes consistent progress.

Trust me, when you start believing you’re someone who thrives, everything changes.

Motivation vs. Discipline

Here’s a hard truth—motivation is unreliable. It comes and goes faster than a British summer.

But discipline? That’s what keeps you going when motivation has packed its bags and gone on holiday.

Build habits, not reliance on motivation. Focus on creating small, sustainable habits that’ll stick, no matter how unmotivated you feel. It’s the little things you do consistently that will get you to your goals.

Emotional Eating

Stress, boredom, sadness, happiness—food often becomes our go-to comfort blanket. We’ve all been there. But if you’re turning to food every time your emotions spike, that’s a slippery slope.

Recognise your emotional triggers and develop coping strategies. Whether it’s mindfulness, journaling, or engaging in non-food-related activities, finding new ways to deal with your emotions will help you break the cycle of emotional eating.

Emotional eating can feel tough to manage, but this guide offers actionable strategies to help you handle it without guilt.

All-Or-Nothing Thinking

Perfectionism leads to burnout—every single time. If you think you need to be “perfect” on your journey, you’re setting yourself up for failure.

One slip-up (hello, pizza night) doesn’t undo all your progress, but an all-or-nothing mindset will convince you it does.

Aim for balance, not perfection. Sustainable weight loss is about consistency, not extremes.

It’s okay to have a treat or skip a workout occasionally, as long as you keep going.

Self-Sabotage and Fear of Success

Now here’s a juicy one—self-sabotage. Sometimes, we don’t even realise we’re doing it, but that fear of change is real. Maybe you’re afraid of what success might mean—attention, new expectations, or stepping out of your comfort zone.

Recognise those self-sabotage patterns. Whether it’s skipping workouts, overindulging, or the classic “I’ll start fresh on Monday,” recognising your patterns is the first step to breaking them.

Rewarding Yourself with Food

Using food as a reward is a tricky business. Sure, treating yourself is great, but rewarding yourself with food can reinforce unhealthy patterns, especially if it’s a regular thing.

Find non-food rewards. Treat yourself to something that doesn’t derail your progress, like new workout gear, a massage, or a fun day out.

Nutrition doesn’t need to be complicated. These easy tips will help you build a balanced diet without the overwhelm.

Goal-Setting and Visualisation

Don’t get stuck focusing on the end goal—like “I want to lose 20lbs.” Instead, break it down into actionable steps you can start today. Set realistic, process-based goals like “I will walk for 30 minutes daily” or “I will meal prep my lunches for the week.”

Visualise your success. Spend time imagining yourself achieving your goals, but also visualise the process. What does your day-to-day look like when you’re living that healthy lifestyle? It’s a game-changer.

Ready to set goals that stick? This guide breaks down goal-setting into practical, achievable steps.

Developing a Growth Mindset

If you’ve got a fixed mindset—thinking, “I’ll never lose weight; it’s too hard”—it’s time to flip the script. A growth mindset says, “I can learn how to get better at this.”

Embrace challenges as learning opportunities. Instead of seeing obstacles as failures, view them as chances to improve and grow. You’re not stuck—you’re evolving.

Mindful Eating

Pay attention to your hunger and fullness cues. Learn to eat when you’re genuinely hungry and stop when you’re satisfied—not stuffed. Too often, we eat out of habit or emotion, not because we’re actually hungry.

Practice mindfulness at meals. Slow down, savour the flavours, and enjoy the experience of eating. It makes a world of difference.

Patience and Long-Term Thinking

This is a big one for me, and Shape & Joy was born from this premise – you HAVE to find joy in the journey. Because let’s be real—weight loss takes time.

It’s so easy to get frustrated when you don’t see results straight away, but slow and steady progress is the key to sustainability.

Celebrate non-scale victories, like improvements in your energy, mood, fitness, and overall health. It’s not just about the number on the scale—it’s about how you feel and how you’re transforming your life.

New to sustainable weight loss? Avoid common pitfalls by learning the top mistakes beginners make—and save yourself the frustration!

Actionable Steps

Let’s get into the actionable part. Breaking the binge-restrict cycle is 100% doable, and here’s how:

Ditch the “Good” vs. “Bad” Food Mentality Diet and nutrition should be about balance, not punishment. Labelling foods as “bad” just sets you up for guilt. Instead, focus on overall nutrition, enjoying all foods in moderation. One indulgent meal won’t ruin your progress.

Eat Regularly to Avoid Binging Skipping meals or sticking to rigid plans with only 1200 calories can backfire big time. If you’re starving, you’re going to binge. Simple as that. Instead, focus on eating regular, balanced meals that keep you satisfied. This helps prevent those late-night binges where you’re eating at night out of sheer hunger.

Reintroduce Forbidden Foods Slowly Start including the foods you’ve been banning. Bring them back in small, manageable amounts, and watch them lose their power over you. This is the key to finding balance and losing weight without guilt.

Stop Aiming for Perfection No one is perfect—not even the people who make bodybuilding or strict “lose belly fat” plans look easy. The truth is, aiming for 100% all the time is unrealistic. It’s about balance. Allow yourself to enjoy that slice of cake or cheeky takeaway now and then without going off the rails.

Move Your Body for Joy, Not Punishment Exercise shouldn’t be about “working off” what you ate. It’s about feeling good and moving in ways you enjoy. Whether it’s walking, dancing, or weightlifting, make it fun. This will help you stay consistent and avoid seeing exercise as a chore.

Weight Loss Psychology 101: Conclusion

Listen, breaking the binge-restrict cycle isn’t easy, but it’s so worth it. You deserve to have a healthy relationship with food that doesn’t leave you feeling guilty, restricted, or out of control. With the right mindset and a little patience, you’ll find your balance.

So here’s the plan: stop chasing the extreme diets and promises. Instead, start focusing on nutrition, consistency, joyful movement and treating yourself with kindness. I’m cheering you on every step of the way!

And remember, you can do this. 💪

Further Resources

Studies

Restricting Leads to Binging: Studies have shown that periods of restriction followed by refeeding—especially on those “forbidden” tasty foods—can lead to persistent binge behaviours. This cycle has been found to mirror patterns in bulimia nervosa, showing just how much of a biological and psychological impact restriction can have (Hagan & Moss, 1997).

The Mental Toll of Restriction: Research shows that when you restrict yourself, it’s easy to become totally preoccupied with food, feel more emotional, and eventually end up bingeing as soon as you loosen the reins. So, rather than diving into strict diets, a balanced approach is key if you want to steer clear of these negative mental side effects (Polivy, 1996).

Stress + Restriction = Binge Triggers: Studies have shown that stress combined with past dieting makes you even more prone to binge episodes, especially when those foods you’ve been craving are finally on the menu. This pattern might sound familiar if you’ve ever found yourself craving a takeaway after a tough week. It’s not just you; it’s how stress and restriction interact (Hagan et al., 2002).

Your Brain’s Reaction to Calorie Restriction: The research found that calorie restriction cranks up activity in the brain’s reward and motivation areas, which means you’re more likely to find food irresistible after days of dieting. No wonder sticking to extreme diets often feels impossible! (Stice, Burger, & Yokum, 2013).